Gurbaksh Chahal, the Indian American self made entrepreneur has announced the launch of his another venture (precisely his fourth including ClickAgents, BlueLithium and gWallet) RadiumOne, a next generation ad network focused on overlaying social and intent data together.
The social data they'll be looking at (organising) will help them not only understand individual users but also lead them to like-minded groups and communities. This will allow the building up of huge audiences for advertisers by creating lookalike users on the basis of their activities online.(this includes the social networking platforms, the blogosphere, status updates, social sharing applications and widgets, web usage, URL shorteners, photo sharing websites and the gWallet network) So behavourial targetting is the core of the idea and this is a very futuristic approach in todays era of search advertising dominated web. They can easily get the buck from the advertisers pocket by eliminating ad investment wastage and simultaneously delivering measurable results.
He says and I quote "The next evolution in advertising won’t be about customers just showing intent; it will be about finding new audiences that look like your existing customer."
You can find the official press release here, and know more about RadiumOne here
Good luck G! Your book and your blog posts are great guiding lights and there are many anecdotes you refer to, that have inspired me and helped me grow!
P.S: I wish to share a few videos from the secret Millionaire that I came across the other day, not really related to G's new venture but it surely is a must watch and brings out the philanthropist in him.
[Source: www.chahal.com]
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